Inlately.byTony Sorrentino·Nov 7, 2023Multiply GoodScrolling your feed, it can be easy to think that the sky is falling. Whether it is or it isn’t, what matters is how we choose to respond.
Tony Sorrentino·Feb 27, 2023What (Really) Makes a Great Client?OX works with good clients every day, but I wanted to hear from my teammates, “What separates the good from the great?”
Tony Sorrentino·Nov 8, 20213 Things I Learned from Ugly MemesThe memes are… hideous. They are the kind of thing you might find on your parents’ Facebook wall — or your 70+-year-old friend’s.
Tony Sorrentino·Sep 20, 2021Is Your Brand Ready for a Refresh?Even the strongest, most recognizable brands need a refresh from time to time. What communicates who your organization is in one era may…
Tony Sorrentino·Apr 2, 2021Identifying with DefeatThis is the story of the most enduring brand icon in history: the Cross.
Inlately.byTony Sorrentino·Sep 9, 2019Stop Revising Your Logo, Start Rebuilding Your BrandImagine me as an 11-year-old, a shellacked swoop of spiky hair sticking out above my beady eyes, my whisker-less upper lip curled…
