Tony Sorrentinoinlately.Multiply GoodScrolling your feed, it can be easy to think that the sky is falling. Whether it is or it isn’t, what matters is how we choose to respond.Nov 7, 2023Nov 7, 2023
Tony SorrentinoWhat (Really) Makes a Great Client?OX works with good clients every day, but I wanted to hear from my teammates, “What separates the good from the great?”Feb 27, 2023Feb 27, 2023
Tony Sorrentino3 Things I Learned from Ugly MemesThe memes are… hideous. They are the kind of thing you might find on your parents’ Facebook wall — or your 70+-year-old friend’s.Nov 8, 2021Nov 8, 2021
Tony SorrentinoIs Your Brand Ready for a Refresh?Even the strongest, most recognizable brands need a refresh from time to time. What communicates who your organization is in one era may…Sep 20, 2021Sep 20, 2021
Tony SorrentinoIdentifying with DefeatThis is the story of the most enduring brand icon in history: the Cross.Apr 2, 2021Apr 2, 2021
Tony Sorrentinoinlately.Stop Revising Your Logo, Start Rebuilding Your BrandImagine me as an 11-year-old, a shellacked swoop of spiky hair sticking out above my beady eyes, my whisker-less upper lip curled…Sep 9, 2019Sep 9, 2019
